How to Have a More Powerful Business Discussion or Sales Conversation
If you want to grab the attention of your listener and draw them into the conversation with deep interest in your message, don’t begin the conversation with a route presentation of who you are and a laundry list of what you’ve done and who you know.
Simon Sinek, author of “Start With Why”, gives a compelling case for why your “why” matters as the starting point.
Video: 2 minutes and 34 seconds to watch